Grazzy has achieved approved partner status with IHG Hotels & Resorts, thanks to its capability for rapid and secure expansion across extensive multi-brand portfolios. This achievement underscores Grazzy’s position as the preferred solution for cashless payment systems among hotel and service industry operators.
Acknowledged for meeting the rigorous demands for software security and brand experience, large-scale operators such as Hotel Equities, Crestline Hotels, Dimension Hospitality, among others, have selected Grazzy to facilitate their growing digital tipping initiatives. Grazzy distinguishes itself by deploying comprehensive digital tipping solutions in approximately 30 days and further refining the performance of these programs at the individual location level, thereby becoming an indispensable ally for operators looking to broaden digital payment methods for their clientele.
Grazzy’s digital tipping platform offers hotel guests an effortless way to tip without cash, eliminating the need for app downloads or account creation. The platform supports various payment options, including credit cards, Apple Pay, Google Pay, and charge-to-room facilities, and gives guests the chance to provide immediate feedback that can be linked to travel review sites featuring user-generated content.
“The stage is set for digital tipping to become commonplace in 2024. Hotels and many other types of service-focused businesses recognize the importance of tips as a competitive tool in a tight labor market,” said Russ Lemmer, Grazzy CEO. “But these businesses also need simple tools to help allocate earnings, automate tax preparation and manage the success of digital tipping solutions within their businesses. Grazzy has approached the hospitality market as a collaborative disruptor, maximizing the value that Grazzy provides to hourly team members, operators, and the guest.”
By streamlining the process of cashless tipping, Grazzy not only enhances the earnings of guest-facing staff by up to $1-2 per hour but also facilitates immediate access to these funds through Grazzy Direct, enabling employees to utilize their earnings on the same day.
Furthermore, Grazzy delivers back-office solutions, including IRS-compliant tip income reporting that is always current, thereby easing the payroll management for complex organizations. The platform also offers comprehensive analytics on program effectiveness, aiding hotel brands, operators, and individual sites in maximizing the benefits of digital tipping for both guests and employees.
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