Bad Bunny, Lady Gaga, Lewis Hamilton and Kim Kardashian at the 2026 Super BowlEvery year, the Super Bowl is one of the most-watched TV events worldwide – and that’s because the annual sporting event is about so much more than just American football.On Sunday night, this year’s Super Bowl took place in Santa Clara, California, where the Seattle Seahawks triumphed over the New England Patriots.But between a star-studded Halftime Show performance, a slew of celebrity ad campaigns and plenty of other A-list appearances, there was a lot more to talk about than just sports.Here are 13 stand-out celebrity moments from the 2026 Super Bowl…It would be remiss to begin with anything other than Bad Bunny’s Halftime Show, which served as a colourful, energetic and action-packed celebration of unity and Puerto Rican cultureLo único más poderoso que el odio, es el amor.The Only Thing More Powerful Than Hate is Love. @sanbenito#AppleMusicHalftimepic.twitter.com/0VDQlSjet9— NFL (@NFL) February 9, 2026Early on in his set, celebrities like Karol G, Pedro Pascal, Jessica Alba and Bad Bunny’s former collaborator Cardi B were spotted making cameosCardi B, Karol G, Pedro Pascal and Jessica Alba made appearances in the Casita of Bad Bunny’s #SuperBowl halftime show. pic.twitter.com/AuhiLFElMB— Pop Base (@PopBase) February 9, 2026After proving herself as one of Bad Bunny’s biggest celebrity supporters, Lady Gaga returned to the Super Bowl for a surprise performance of her hit Die With A Smile#BadBunny and #LadyGaga dance together during the #SuperBowl Halftime Show.Gaga made a surprise appearance in the middle of Bad Bunny’s halftime set to sing “Die With A Smile.”(via NBC/NFL/Apple Music) pic.twitter.com/YlrycIjKHs— Variety (@Variety) February 9, 2026Meanwhile, another of Puerto Rican’s most famous exports, Ricky Martin, joined Bad Bunny for a rendition of El ApagónRICKY MARTIN IN THE HOUSE 🔥#AppleMusicHalftimepic.twitter.com/7JLXOKaTjj— TSN (@TSN_Sports) February 9, 2026At the beginning of the match, Charlie Puth kicked things off with a rendition of the US national anthemCharlie Puth sings the National Anthem for Super Bowl LX 👏(📺 NBC) pic.twitter.com/LOdxRcn1kw— ESPN (@espn) February 8, 2026Over in the stands, Kim Kardashian and Lewis Hamilton were spotted enjoying one another’s company just weeks after rumours began circulating that they are an itemLewis and Kim Kardashian at the Superbowl #SuperBowlLXpic.twitter.com/SokO1Haeec— Sir Lewis Updates (@LH44updates) February 9, 2026As well as appearing during the Halftime Show, Lady Gaga also starred in one of the night’s stand-out Super Bowl ads, duetting with Jigglypuff to commemorate 30 years of PokémonUber Eats has delivered a few iconic Super Bowl commercials in the last few years, and this year’s was a stand-off between Bradley Cooper and Matthew McConaugheyEmma Stone and The Favourite, Poor Things and Bugonia Yorgos Lanthimos reunited under very unexpected circumstances – for a Squarespace advertBen Affleck gave us a mini-Friends reunion in his latest Super Bowl ad campaign for Dunkin’ Donuts advert, with a 90s twistSabrina Carpenter brought the comedy for PringlesGordon Ramsay and Jason Kelce were among the stars of YouTube TV’s new ad campaignAnd finally,Benson Boone joined Ben Stiller in Instacart’s new Super Bowl advert… and yes, a backflip might have been involvedREAD MORE:18 Most Shocking Super Bowl Halftime Show Moments That Got The Whole World Talking’Whiny Loser’: Critics Mock Trump’s Super-Triggered Meltdown Over Bad BunnyWe Can’t Stop Watching Lady Gaga Scaring Bad Bunny At The Grammys HuffPost UK – Athena2 – All Entries (Public) Read More